What’s better for your brand: a good domain name, or a celebrity?

What would you say is better for your brand: hiring a “star” for two years at a cost of $50 mm or buying a domain name for the same price? this is my comment to this post Domain names are, in my opinion, much more valubable, stable, and pose less risks as an investment, for [...]

What are people doing on the Internet?

See it graphically here

The new way to market to teens

In many ways, I think Scion really trailblazed this effort when it began supporting underground hip hop artists and events. Other brands like Levis in Europe also embraced this philosophy with their Antidote campaign, which I wrote about awhile go. Jones Soda (one of the Mashup keynotes), embodies this philosophy in its support of independent [...]

The media revolution and the future

India bypassing computers, straight into mobiles

It was only 3 years ago when 63% of all India’s music was sold on cassette. (…) by 2010… and 80% of those sales will be from purchases for handsets”. (…) The high entry cost of computers, and of course, the massive infrastructure expenditure of even basic data cabling is slowing the mushroom effect of [...]

Interesting facts and statistics about “the newcomers”

There are threebillion people under twenty five on this planet… This is what they are doing…

The state of Britain’s youth

Forty per cent of UK youth had sex before the age of 15, compared with 15 percent of Polish teens. They drank nearly four times as much as the Italians, and, perhaps most saliently, had the lowest sense of subjective well-being From the article Generation F*cked: How Britain is Eating Its Young