The fastest way to find new customers

Full article, by Brad Sugars, here

If you’re a startup, the fastest way to get the cash registers ringing is a little-used method that involves forming “host-beneficiary” relationships with established businesses that cater to a target audience similar to yours. Then you promote yourself to their database with a special offer presented as a gift from the older business.

1. Precisely define your target audience.

2. Identify local businesses that serve the same market segments.

3. Develop a clear offer for each prospective partner.

4. Pitch the plan, highlighting the benefits to the host business.

5. Supply a letter for the host’s use.

6. Develop a strategy to convert redeemers to repeat customers.

Comments

Leave a Reply