Mobile phones and direct navigation: myth or reality?

Ein Drittel der Japaner tippt lieber URLs als QR-Codes zu scannen? » Mobile Zeitgeist

Q1: When out and about, if an advertisement catches your eye, how
do you use your mobile phone to find out more information? (Sample
size=300, multiple answer)

From a scanned QR Code or bar code 125 41.7%
Send a blank email and access the URL in the reply 104 34.7%
Type in the URL directly 100 33.3%
Use keyword search (to SQ) 92 30.7%
Use OCR (text reading) feature 21 7.0%
Other 0 0.0%
Never really looked up more information 75 25%
Don’t use internet on my mobile phone 47 15.7%

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