Chocolate chip cookies aroma and pictures make us more impulsive
Stimulating the appetite can lead to unrelated impulse purchases
Exposure to something that whets the appetite, such as a picture of a mouthwatering dessert, can make a person more impulsive with unrelated purchases, finds a study from the February 2008 issue of the Journal of Consumer Research. For example, the researchers reveal in one experiment that the aroma of chocolate chip cookies can prompt women on a tight budget to splurge on a new item of clothing.
Comments
Leave a Reply
-
About Javier Marti
As an Independent Strategy Consultant, speaker and founder of HypnoticSales.co.uk and SunshineHypnosis.co.uk, Javier is dedicated to help organizations, small businesses and individuals to optimize systems, increase profits and make better choices in business and in life. He is the author of the book "Mobile, Domains & The Future"
Javier also shares his knowledge and experience through information-packed and entertaining presentations in English and Spanish.
> HypnoticSales.co.uk
> Trendirama.com
> Sunshine Hypnosis
> More about Javier
> DOWNLOAD JAVIER'S BOOK
