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How not to handle a layoff: the Tesla case

Posted on | January 13, 2008 | Comments Off

Good and timely PR advice:

How NOT to handle a layoff, via Tesla « FoundRead

In an unfortunate lapse of good judgment, Tesla’s spokesperson Darryl Siry told VentureBeat there was no reason to worry and added, rather defensively, it seems:

“We’re letting go of people who are either not the best on the team, or are working on something that is not a priority,” he said in an interview.

(…)

ONE: Don’t ever publicly diminish your outgoing staffers. Ever. You might think they’re not “the best” but don’t say so. Say nothing about those you’ve fired. Use the little time/space you have on the record with the press to focus on the positive forward movement that whatever change you’re making will have on your company.

For example: “We’re very enthusiastic about the upcoming release of [our product]. We’re grateful for the hard work of everyone who has helped [the company] come this far, including those leaving the company today. With this streamlined team we are better-organized to deliver [our product] successfully, and on time. Everyone at [the company] is reinvigorated for this challenge.”

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    As a Strategy Consultant, speaker and founder of BitcoinGlobalInvestments.com, SunshineHypnosis.co.uk, and HypnoticSales.co.uk, Javier is dedicated to help organizations, small businesses and individuals to optimize systems, increase profits and make better choices in business and in life. He is the author of the book "Mobile, Domains & The Future"
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