Posted on | January 13, 2008 | Comments Off on How not to handle a layoff: the Tesla case
Good and timely PR advice:
In an unfortunate lapse of good judgment, Teslaâ€™s spokesperson Darryl Siry told VentureBeat there was no reason to worry and added, rather defensively, it seems:
â€œWeâ€™re letting go of people who are either not the best on the team, or are working on something that is not a priority,â€ he said in an interview.
ONE: Donâ€™t ever publicly diminish your outgoing staffers. Ever. You might think theyâ€™re not â€œthe bestâ€ but donâ€™t say so. Say nothing about those youâ€™ve fired. Use the little time/space you have on the record with the press to focus on the positive forward movement that whatever change youâ€™re making will have on your company.
For example: â€œWeâ€™re very enthusiastic about the upcoming release of [our product]. Weâ€™re grateful for the hard work of everyone who has helped [the company] come this far, including those leaving the company today. With this streamlined team we are better-organized to deliver [our product] successfully, and on time. Everyone at [the company] is reinvigorated for this challenge.â€