Why I don’t blog often
Why I Gave Up Blogs To Read More Books : Coconut Headsets
The web today is driven by novelty and recency. In order for content companies to survive, they must produce fresh content at an incredible pace. The result, is articles that are more designed to get you clicking than to get you thinking. When you are forced to write a lot, the quality will inevitably go down.
Music Break: Michel Camilo
“How this economy is going to play out”
Firedoglake » How This Economy Is Going To Play Out
Back in November, I wrote a brief article describing how I expected the financial meltdown underway to continue, and how I expected it to impact the real economy. Below I’m reprinting the 10 predictions I made and I’ve put in italics those which have already occurred.
Good analysis of the subprime “mechanics” and how we got here
“The Subprime Crisis Is Just Starting” by Daniel R. Amerman, FSU Editorial 03/20/2008
When we put all these unfortunate facts together, we may not know for sure whether any disaster scenario is going to happen — but I think we all have to agree that there is a significant chance that it just… might happen.
Paving the way for Mobile through solar and wind power
How to make charitable appeals more effective
photo credit: MK89Really interesting research and article here:
New Research Sheds Light on What Works in Charitable Appeals - Philanthropy.com
In one experiment, researchers found that information about the scope of a crisis may dilute the emotional impact of an image of a single victim. Subjects in the experiment were shown a photograph of Rokia, a 7-year-old girl from Mali who was facing starvation.A second group was shown the same image along with information about the scale of poverty in Africa. The image of Rokia, without the accompanying statistics, won the charity more money.
Kewpie Tarako: perfect viral marketing campaign example
An important marketing lesson here, and some fun at the same time…
This video is weird, but not disgusting in any way. It has a cheesy and repetitive song that won’t go out of your mind for the next 5h! It is great in its weirdness so people will pass it on like crazy. It appeals to children and their parents…perfect! It also intrigues you…”what the hell is this all about?” until you learn what it is, and then you tell others about it…
(I think that the Japanese are so “special” that this is a normal commercial for them and maybe the creators didn’t make it to be “viral”!)
and don’t miss the (creepy!) invading red tolls army 30 secs commercials, where the association with the brand and product are well done and easy to remember:
http://www.youtube.com/watch?v=pZIwQTo973w&feature=related
http://www.youtube.com/watch?v=O4HpJ1G0ovg&feature=related
http://www.youtube.com/watch?v=j5QlQkojQYI&feature=related
http://www.youtube.com/watch?v=DAmbua43_wk&feature=related
and a line of toys and merchandise associated with the campaign…genius!
http://www.youtube.com/watch?v=8qI-KWAK8EE&feature=related
Getting closer to “mind reading”
“Brain Reading” Device Can Predict What People See
A new computer program can match brain activity with visual images and even predict what people are seeing, a study has shown.The work raises the possibility that one day computers could “read” a person’s brain to digitally re-create memories, dreams, or imaginings.
The Top 10 Changes In My Business Thinking | Business Pundit
The Top 10 Changes In My Business Thinking | Business Pundit
Five years ago, my views on business were very very different than they are today. So I thought for an appropriate last post, I would examine the top 10 things about business that I view differently than I did 5 years ago. I am not saying these are gospel, or even that they are correct. I think absolutism is a sign of closed mindedness and that any intelligent person should always be adjusting their views slightly in light of new evidence and changing times. Five years from now, I will probably read this post and think that I was wrong about some of these. Nonetheless, this is where my mind stands today.
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About Javier Marti
As an independent strategy consultant, futurist, speaker and founder of Trendirama.com Consulting, Javier is dedicated to help organizations, small businesses and individuals to optimize systems, increase profits and make better choices in business and in life. He is the author of the book "Mobile, Domains & The Future"
When not consulting for clients, Javier shares his knowledge and experience through information-packed, yet entertaining presentations in a wide range of subjects in English and Spanish.
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