How to make charitable appeals more effective
photo credit: MK89Really interesting research and article here:
New Research Sheds Light on What Works in Charitable Appeals - Philanthropy.com
In one experiment, researchers found that information about the scope of a crisis may dilute the emotional impact of an image of a single victim. Subjects in the experiment were shown a photograph of Rokia, a 7-year-old girl from Mali who was facing starvation.A second group was shown the same image along with information about the scale of poverty in Africa. The image of Rokia, without the accompanying statistics, won the charity more money.
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About Javier Marti
As an Independent Strategy Consultant, speaker and founder of HypnoticSales.co.uk and SunshineHypnosis.co.uk, Javier is dedicated to help organizations, small businesses and individuals to optimize systems, increase profits and make better choices in business and in life. He is the author of the book "Mobile, Domains & The Future"
Javier also shares his knowledge and experience through information-packed and entertaining presentations in English and Spanish.
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