The current state of mobile marketing
Interesting data and a “Who is who” of the mobile marketing space.
Mobile Marketing Best Practices
Already, radio stations have started “text clubs” that allow listeners to receive mobile alerts and promotions, and use text to interact with disc jockeys during broadcasts. Verizon Wireless’ VCast’s SongID service in the U.S. allows radio listeners to acoustically identify songs via their cell phones - allowing users to download the song or ringtone later.
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