Mobile Marketing at its best: “World Worst War”
Quicktime video about the campaign
http://www.dandad.org/awards08/qt.asp?entry_id=18031&f=000L&title=World’s%20Worst%20War
Team and images
http://www.dandad.org/awards08/entry.asp?entry_id=18031
- Two things to notice here: this is the result of inter-generational marketing teams working together: real marketing dynamite.
- Some people think that this is typically “weird Japanese” but
would not necessarily work in the West, or not to such an extent…
This is not correct. If the game is adapted for local tastes, providing
content that the user can identify with, engagement should occur in
most countries whose youth population has been exposed to technology
(particularly IM, games, www).
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About Javier Marti
As an Independent Strategy Consultant, speaker and founder of Trendirama.com Consulting and SunshineHypnosis.co.uk, Javier is dedicated to help organizations, small businesses and individuals to optimize systems, increase profits and make better choices in business and in life. He is the author of the book "Mobile, Domains & The Future"
Javier also shares his knowledge and experience through information-packed and entertaining presentations in English and Spanish.
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