Touching or imagining touch sensations leads to more sales
Want to Save Some Money? Shop Without Touching - TIME
To test this hypothesis, the authors added an extra layer to the experiment. After the students either touched or didn’t touch the Slinky and coffee mug, they asked about half of them to imagine picking up the products and bringing them home. They asked the other half to simply evaluate the products in their minds. Among those who touched the products, imagining ownership did not affect the price they’d be willing to pay for them. However, among those who didn’t touch the items — a group that shares the same hands-free experience as online shoppers — picturing ownership led to significantly higher valuations of the products.
-
About Javier Marti
As an Independent Strategy Consultant, speaker and founder of HypnoticSales.co.uk and SunshineHypnosis.co.uk, Javier is dedicated to help organizations, small businesses and individuals to optimize systems, increase profits and make better choices in business and in life. He is the author of the book "Mobile, Domains & The Future"
Javier also shares his knowledge and experience through information-packed and entertaining presentations in English and Spanish.
> HypnoticSales.co.uk
> Trendirama.com
> Sunshine Hypnosis
> More about Javier
> DOWNLOAD JAVIER'S BOOK
