New ways for banks to profit from you

New ways for banks to profit from you | Marketplace From American Public Media Obegi is starting to shift some of that effort to bank coupon programs. He says more than Google and Facebook, data from the banks will help him reach customers who are buying face cream from rivals

INFOGRAPHIC: See Which Brands Dominate Ad Spending In Every Industry

Ever wondered how the biggest ad spenders break out by industry category? Using Ad Age DataCenter analysis of data from Kantar Media, the team at Marketing Degree created an industry-by-industry infographic looking at where the leading U.S Brands are spending their dollars. INFOGRAPHIC: See Which Brands Dominate Ad Spending In Every Industry

The “Social Media Expert” fallacy

Why I Will Never, Ever Hire A “Social Media Expert” Being an expert in social media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you can’t do that [...]

Self-Talk Can Improve Sports Performance

Self-Talk Can Improve Sports Performance For tasks requiring fine skills or improved technique, “instructional self-talk” was found to be more effective than “motivational talk.” In other words, when about to drive a golf ball onto the fairway, it would be better for the golfer to use self-talk such as “keep your knees bent” or “swing [...]