This chart may make you re-think your social media strategy


The 10 Best Infographics for Internet Marketing Pros

The 10 Best Infographics for Internet Marketing Pros

Plenty of interesting information in visual form. And the bonus one is fun.

What Social Media experts don’t tell you

The Social Media Consultancy » Blog Archive » What social media ‘experts’ don’t tell you about social media

A bad social media expert WILL tell you if they have 5000 followers on Twitter, an active Facebook page and a good blog.

A bad social media expert WON’T tell you that these followers on Twitter are not ‘quality’ followers but any old Joe Bloggs and that they had to follow 6000 people to get them.

Social Media in the UK, 2010

Superbowl ads and Neuromarketing results

Sands Research - Neuromedia Analysis

Below you’ll find links to each of the Top 5 ranked ads based on Sands Research’s proprietary Neuro-Engagement Factor™ (NEF) scoring system.

Google Adwords for TV in the US

A hundred million mistakes: Microsoft’s Bing search engine - Good Experience

A hundred million mistakes: Microsoft’s Bing search engine - Good Experience

Everything Microsoft has tried recently hasn’t worked. They tried the “I’m a PC” ads, a knockoff of the Mac ads - didn’t work. Tried the Zune, a knockoff of the iPod - didn’t work. Tried redoing MSN Search again and again, as a knockoff of Google - didn’t work. What’s the world coming to, when Microsoft can’t build a monopoly around a knockoff?

It’s those effing customers. They keep choosing the best experience.

Google develops algorithm to stem talent loss

Google develops algorithm to stem talent loss

Google, concerned by the recent departures of several top executives, has developed an algorithm to try to identify which employees are likely to quit, The Wall Street Journal reported Tuesday.

I guess the first version is just a keyword analysis tool applied to performance reviews, looking for particular keywords (”demotivated”, “concern”) and statistical analysis tools looking at data like last date of promotion, ongoing training, denied requests for raises, etc…
It is not particularly difficult to do, companies don’t have to be Google to do the same thing!

Touching or imagining touch sensations leads to more sales

Want to Save Some Money? Shop Without Touching - TIME

To test this hypothesis, the authors added an extra layer to the experiment. After the students either touched or didn’t touch the Slinky and coffee mug, they asked about half of them to imagine picking up the products and bringing them home. They asked the other half to simply evaluate the products in their minds. Among those who touched the products, imagining ownership did not affect the price they’d be willing to pay for them. However, among those who didn’t touch the items — a group that shares the same hands-free experience as online shoppers — picturing ownership led to significantly higher valuations of the products.

Mobile Metrics - Free Mobile Market Level Data | AdMob

Mobile Metrics - Free Mobile Market Level Data | AdMob

As part of our commitment to providing detailed insight into different regions, this month we provide traffic, manufacturer, and device data for Latin America & the Caribbean. Traffic from the region increased 138% in the last 12 months to 109 million requests in October 2008.

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