Social media not working? / G Analytics for social media

Social media not working for brands Using Google Analytics to maximize the power of social media

New ways for banks to profit from you

New ways for banks to profit from you | Marketplace From American Public Media Obegi is starting to shift some of that effort to bank coupon programs. He says more than Google and Facebook, data from the banks will help him reach customers who are buying face cream from rivals

The “Social Media Expert” fallacy

Why I Will Never, Ever Hire A “Social Media Expert” Being an expert in social media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you can’t do that [...]

10 Things I Learned From Failure

10 Things I Learned From Failure 10. No revenue, no business. Period. Build a sustainable business for yourself, and not one based on hypothetical acquisitions or imaginary investment capital. If your business can cut it, you may be able to buy other companies down the road or raise VC. But treating either path as a [...]

The fallacy of Social Media Reciprocation

The Fallacy of Social Media Reciprocation | Social Media Today If you honestly need someone to follow you or friend you on a social network to find self worth or acceptance, it’s really time to re-evaluate your priorities.

The beginning fo the end for Facebook

Millennial Generation’s Web Dominance On The Decline , Pew Study Says The fastest growth on social networking sites like Facebook has come from the G.I. generation, those aged 74 or older Facebook’s bet is to make the new generations getting online now, feel as excited about Facebook as the current generation are. However, this will [...]

News reports from the past on “The future”

Fascinating Social Media Facts of the Year 2010

Fascinating Social Media Facts of Year 2010 | Social Media Today 2. In terms of the impact of social networks on advertising, word of mouth is the popular option with 78% of customers trust peer recommendations on sites. While, only 14% trust advertisements. 5. An average user becomes a fan of 2 pages every month. [...]

Reputation management is as important as a dynamic social media strategy

If you work hard and spend millions a year obtaining new visitors to your website, should you not also take the same care in managing the reputation of your brand through other people’s comments online? Hotels Seek Quicker Redress on TripAdvisor Reviews – NYTimes.com “The world of the Internet and particularly social media has pretty [...]

Google Boost: a push to simplify ad-buying at a local level

Google Launches Boost, Easy Local Advertising With Artificial Intelligence – NYTimes.com Boost appears aimed at turning Google advertising for local businesses from a complex art often hired-out to specialist consultants into a turn-key technology with far less friction than non-technical business owners experience today.