Why Your Social Media Metrics Are a Waste of Time – Ivory Madison – Harvard Business Review Vanity metrics look good but fail the “So what?” test. Before you tell your CEO you have a million Twitter followers, ask yourself, “So what?” A better metric is how many products you sell as a result of [...]
Google’s price per call for AdWords advertisers cost nearly twice as much for local ads on YP.com, according to a study released Wednesday. The findings suggest the average for AdWords and YP cost $88 and $46, respectively. via MediaPost Publications Study: Google Pricier Than YP Per Call 08/02/2012.
The bottom line: the more types of work computers do on your behalf to make your life easier, the more access you must grant them to the intimacies of your personal life. And that means it’s time for Google and Google users think carefully about whether it’s time to shift from ad-supported free services toward [...]
These placements occurred thanks to old-fashioned contacts made in person, online, or making new friends with reporters. Most PR pros and small businesses would be better off kicking off their PR efforts old school. More face time, less Facebook. Meet reporters in person, go to events, participate in seminars, pick up the phone, email reporters [...]
Barnes & Noble has determined, through analyzing Nook data, that nonfiction books tend to be read in fits and starts, while novels are generally read straight through, and that nonfiction books, particularly long ones, tend to get dropped earlier. Science-fiction, romance and crime-fiction fans often read more books more quickly than readers of literary fiction [...]
The first evidence came in the 90s when the shareholder value movement gained primacy. The notion was that the interests of the ‘owners’ of the business should come first. This spawned ‘pay for performance’ which was supposed to have forced managers to have ‘skin in the game.’ But as many observers have noted, measurements begin [...]
1) Povide a forum 2) Integrate better with all social media tools 3) Offer live chat between members 4) Integrate the service with WordPress, giving users the ability to include their favourite photos in their posts 5) Stop focusing on traditional web advertising (“eyeballs”) and concentrate on building more profiltable joint ventures If you guys [...]
Steve Ballmer has “singlehandedly steered Microsoft out of some of the fastest growing and most lucrative tech markets mobile music, handsets and tablets [and] in the process he has sacrificed the growth and profits of not only his company but ‘ecosystem’ companies such as Dell, Hewlett Packard and even Nokia.” via That’s All Folks: Why [...]keep looking »