Social media not working? / G Analytics for social media
Social media not working for brands
Using Google Analytics to maximize the power of social media
INFOGRAPHIC: See Which Brands Dominate Ad Spending In Every Industry
Ever wondered how the biggest ad spenders break out by industry category? Using Ad Age DataCenter analysis of data from Kantar Media, the team at Marketing Degree created an industry-by-industry infographic looking at where the leading U.S Brands are spending their dollars.
INFOGRAPHIC: See Which Brands Dominate Ad Spending In Every Industry
The “Social Media Expert” fallacy
Why I Will Never, Ever Hire A “Social Media Expert”
Being an expert in social media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you can’t do that if all you’ve done in your life is taken the bread out of the fridge.
This is how you market in 2011
Great product placement by BMW. The new generations neither want nor respond positively to traditional advertising
YouTube - Taio Cruz - Higher ft. Kylie Minogue
The fallacy of Social Media Reciprocation
The Fallacy of Social Media Reciprocation | Social Media Today
If you honestly need someone to follow you or friend you on a social network to find self worth or acceptance, it’s really time to re-evaluate your priorities.
The beginning fo the end for Facebook
Millennial Generation’s Web Dominance On The Decline , Pew Study Says
The fastest growth on social networking sites like Facebook has come from the G.I. generation, those aged 74 or older
Facebook’s bet is to make the new generations getting online now, feel as excited about Facebook as the current generation are. However, this will not happen. It is all a game of perception. Facebook stops being cool when your mum, let alone your “grand-dad” is there.
Also, this world craves novelty. Not only will Facebook in a few years time (as short as 2?!) become less innovative, but they’ll be approaching what I call “brand fatigue”: just plain boredom with their design and image, based on having seen them so much. It is my personal theory that the new generations need less time to experience this phenomena than any of the previous ones.
Targeting the female market
Woman Power: The Rise of the Sheconomy - TIME
Get the guy right and you’ve made a sale; get the woman right and you have a customer.
Reputation management is as important as a dynamic social media strategy
If you work hard and spend millions a year obtaining new visitors to your website, should you not also take the same care in managing the reputation of your brand through other people’s comments online?
Hotels Seek Quicker Redress on TripAdvisor Reviews - NYTimes.com
“The world of the Internet and particularly social media has pretty much outstripped ethical guidelines, and some legal ones as well,”
Google Boost: a push to simplify ad-buying at a local level
Google Launches Boost, Easy Local Advertising With Artificial Intelligence - NYTimes.com
Boost appears aimed at turning Google advertising for local businesses from a complex art often hired-out to specialist consultants into a turn-key technology with far less friction than non-technical business owners experience today.
Music business in great health… less so for record companies
It is a bit late to try to charge people for downloading music. Revenue will have to come from other potential sources.
What’s working in music: Having a ball | The Economist
(IFPI, an international trade group, reckons that 19 out of every 20 tracks downloaded are illegal) that it ought to be possible to make serious money from persuading people to make the switch.
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About Javier Marti
As an Independent Strategy Consultant, speaker and founder of HypnoticSales.co.uk and SunshineHypnosis.co.uk, Javier is dedicated to help organizations, small businesses and individuals to optimize systems, increase profits and make better choices in business and in life. He is the author of the book "Mobile, Domains & The Future"
Javier also shares his knowledge and experience through information-packed and entertaining presentations in English and Spanish.
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