A hundred million mistakes: Microsoft’s Bing search engine - Good Experience
A hundred million mistakes: Microsoft’s Bing search engine - Good Experience
Everything Microsoft has tried recently hasn’t worked. They tried the “I’m a PC” ads, a knockoff of the Mac ads - didn’t work. Tried the Zune, a knockoff of the iPod - didn’t work. Tried redoing MSN Search again and again, as a knockoff of Google - didn’t work. What’s the world coming to, when Microsoft can’t build a monopoly around a knockoff?It’s those effing customers. They keep choosing the best experience.
Touching or imagining touch sensations leads to more sales
Want to Save Some Money? Shop Without Touching - TIME
To test this hypothesis, the authors added an extra layer to the experiment. After the students either touched or didn’t touch the Slinky and coffee mug, they asked about half of them to imagine picking up the products and bringing them home. They asked the other half to simply evaluate the products in their minds. Among those who touched the products, imagining ownership did not affect the price they’d be willing to pay for them. However, among those who didn’t touch the items — a group that shares the same hands-free experience as online shoppers — picturing ownership led to significantly higher valuations of the products.
Unveiling the “Sixth Sense,” game-changing wearable tech
Pattie Maes demos the Sixth Sense | Video on TED.com
Talks Pattie Maes & Pranav Mistry: Unveiling the “Sixth Sense,” game-changing wearable tech
The way the brain buys
The science of shopping | The way the brain buys | The Economist
IT MAY have occurred to you, during the course of a dismal trawl round a supermarket indistinguishable from every other supermarket you have ever been into, to wonder why they are all the same. The answer is more sinister than depressing. It is not because the companies that operate them lack imagination. It is because they are all versed in the science of persuading people to buy things—a science that, thanks to technological advances, is beginning to unlock the innermost secrets of the consumer’s mind.
Effective product promotion through infoanimation
STOKKE XPLORY
A textbook definition of bad pricing
If your sales increase 100% when you cut your price, how many more units and market share could you have had should you have come to the market with a better price from the start?
UK Xbox 360 price cut at Christmas - The INQUIRER
Microsoft has said that following the US price cut of the Xbox 360, sales of the console have risen 100 per cent.
TV viewers’ average age hits 50
TV viewers’ average age hits 50 - Entertainment News, TV News, Media - Variety
According to a study released by Magna Global’s Steve Sternberg, the five broadcast nets’ average live median age (in other words, not including delayed DVR viewing) was 50 last season. That’s the oldest ever since Sternberg started analyzing median age more than a decade ago — and the first time the nets’ median age was outside of the vaunted 18-49 demo.
The downfall of Geosign: a sign of the times
A record $160-million VC investment. A rich Web strategy. A quirky founder. For a few weeks last spring, Guelph, Ont.’s Geosign had it all. Then mighty Google stirred. And it was over
Google getting into the music business (more categories to come)
Today I made a search for artist “Isaac Hayes”. The first result in Google took me to a list of albums, which in turn took me to a page where I could buy the album through three different resellers. All was done through Google corporate looking webpages, within the Google loop. I assume thus that Google is already getting a cut out of music albums…I knew it wouldn’t take long.
This is the real power of search engines, and the real power of affiliate marketing. Imagine what this can do for Google’s coffers in the long term, when they get a commission for every single item we buy online, from wine to jelewery to insurance.
In a way, Google is already becoming the “Walmart” of the web. And as Walmart and others do, it won’t take long before they squeeze the margins of their providers to get maximum profit themselves, because they are the main gateway to consumers. Such is their power.
“Being the main gateway for users towards information: interesting. Becoming the main gateway for consumers towards the products they want to buy online: priceless!”
(Hint for future posts: imagine a future in which not only sposored ads are advertising…but every single search result is also a paid listing. Who could stop Google doing this?)
Mobile Marketing at its best: “World Worst War”
Quicktime video about the campaign
http://www.dandad.org/awards08/qt.asp?entry_id=18031&f=000L&title=World’s%20Worst%20War
Team and images
http://www.dandad.org/awards08/entry.asp?entry_id=18031
- Two things to notice here: this is the result of inter-generational marketing teams working together: real marketing dynamite.
- Some people think that this is typically “weird Japanese” but
would not necessarily work in the West, or not to such an extent…
This is not correct. If the game is adapted for local tastes, providing
content that the user can identify with, engagement should occur in
most countries whose youth population has been exposed to technology
(particularly IM, games, www).
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About Javier Marti
As an independent strategy consultant, futurist, speaker and founder of Trendirama.com Consulting, Javier is dedicated to help organizations, small businesses and individuals to optimize systems, increase profits and make better choices in business and in life. He is the author of the book "Mobile, Domains & The Future"
When not consulting for clients, Javier shares his knowledge and experience through information-packed, yet entertaining presentations in a wide range of subjects in English and Spanish.
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