Electronics meets offline media on advertising shop displays
Japanese billboard recognises age and gender
a young woman stepping in front of the display was instantly shown an ad designated for young, female viewers: a picture of some pasta. The software will also be able to track your distance from the display and the amount of time you’ve spent gawping at the screen to tailor different adverts.
Consuming Kids Documentary. Advertising and children
Young, connected and Muslim
Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands.
Superbowl ads and Neuromarketing results
Sands Research - Neuromedia Analysis
Below you’ll find links to each of the Top 5 ranked ads based on Sands Research’s proprietary Neuro-Engagement Factor™ (NEF) scoring system.
Interesting data
A hundred million mistakes: Microsoft’s Bing search engine - Good Experience
A hundred million mistakes: Microsoft’s Bing search engine - Good Experience
Everything Microsoft has tried recently hasn’t worked. They tried the “I’m a PC” ads, a knockoff of the Mac ads - didn’t work. Tried the Zune, a knockoff of the iPod - didn’t work. Tried redoing MSN Search again and again, as a knockoff of Google - didn’t work. What’s the world coming to, when Microsoft can’t build a monopoly around a knockoff?It’s those effing customers. They keep choosing the best experience.
Touching or imagining touch sensations leads to more sales
Want to Save Some Money? Shop Without Touching - TIME
To test this hypothesis, the authors added an extra layer to the experiment. After the students either touched or didn’t touch the Slinky and coffee mug, they asked about half of them to imagine picking up the products and bringing them home. They asked the other half to simply evaluate the products in their minds. Among those who touched the products, imagining ownership did not affect the price they’d be willing to pay for them. However, among those who didn’t touch the items — a group that shares the same hands-free experience as online shoppers — picturing ownership led to significantly higher valuations of the products.
Unveiling the “Sixth Sense,” game-changing wearable tech
Pattie Maes demos the Sixth Sense | Video on TED.com
Talks Pattie Maes & Pranav Mistry: Unveiling the “Sixth Sense,” game-changing wearable tech
The way the brain buys
The science of shopping | The way the brain buys | The Economist
IT MAY have occurred to you, during the course of a dismal trawl round a supermarket indistinguishable from every other supermarket you have ever been into, to wonder why they are all the same. The answer is more sinister than depressing. It is not because the companies that operate them lack imagination. It is because they are all versed in the science of persuading people to buy things—a science that, thanks to technological advances, is beginning to unlock the innermost secrets of the consumer’s mind.
Effective product promotion through infoanimation
STOKKE XPLORY
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About Javier Marti
As an Independent Strategy Consultant, speaker and founder of HypnoticSales.co.uk and SunshineHypnosis.co.uk, Javier is dedicated to help organizations, small businesses and individuals to optimize systems, increase profits and make better choices in business and in life. He is the author of the book "Mobile, Domains & The Future"
Javier also shares his knowledge and experience through information-packed and entertaining presentations in English and Spanish.
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