Young, connected and Muslim

Young, connected and Muslim Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands.

Superbowl ads and Neuromarketing results

Sands Research – Neuromedia Analysis Below you’ll find links to each of the Top 5 ranked ads based on Sands Research’s proprietary Neuro-Engagement Factor™ (NEF) scoring system.

Interesting data

A hundred million mistakes: Microsoft’s Bing search engine – Good Experience

A hundred million mistakes: Microsoft’s Bing search engine – Good Experience Everything Microsoft has tried recently hasn’t worked. They tried the “I’m a PC” ads, a knockoff of the Mac ads – didn’t work. Tried the Zune, a knockoff of the iPod – didn’t work. Tried redoing MSN Search again and again, as a knockoff [...]

Touching or imagining touch sensations leads to more sales

Want to Save Some Money? Shop Without Touching – TIME To test this hypothesis, the authors added an extra layer to the experiment. After the students either touched or didn’t touch the Slinky and coffee mug, they asked about half of them to imagine picking up the products and bringing them home. They asked the [...]

Unveiling the “Sixth Sense,” game-changing wearable tech

Pattie Maes demos the Sixth Sense | Video on TED.com Talks Pattie Maes & Pranav Mistry: Unveiling the “Sixth Sense,” game-changing wearable tech

The way the brain buys

The science of shopping | The way the brain buys | The Economist IT MAY have occurred to you, during the course of a dismal trawl round a supermarket indistinguishable from every other supermarket you have ever been into, to wonder why they are all the same. The answer is more sinister than depressing. It [...]

Effective product promotion through infoanimation

YouTube – STOKKE XPLORY STOKKE XPLORY

A textbook definition of bad pricing

If your sales increase 100% when you cut your price, how many more units and market share could you have had should you have come to the market with a better price from the start? UK Xbox 360 price cut at Christmas – The INQUIRER Microsoft has said that following the US price cut of [...]

TV viewers’ average age hits 50

TV viewers’ average age hits 50 – Entertainment News, TV News, Media – Variety According to a study released by Magna Global’s Steve Sternberg, the five broadcast nets’ average live median age (in other words, not including delayed DVR viewing) was 50 last season. That’s the oldest ever since Sternberg started analyzing median age more [...]