Targeting the female market

Woman Power: The Rise of the Sheconomy – TIME Get the guy right and you’ve made a sale; get the woman right and you have a customer.

Are you in the right business?

“In today’s economy, the smartest entrepreneurs are satisfying needs, not wants” Leigh Buchanan

Kewpie Tarako: perfect viral marketing campaign example

An important marketing lesson here, and some fun at the same time… This video is weird, but not disgusting in any way. It has a cheesy and repetitive song that won’t go out of your mind for the next 5h! It is great in its weirdness so people will pass it on like crazy. It [...]

Negotiating: how much should we offer to maximise acceptance?

Why people believe weird things about money – Los Angeles Times Would you rather be A or B? A is waiting in line at a movie theater. When he gets to the ticket window, he is told that as he is the 100,000th customer of the theater, he has just won $100. B is waiting [...]

Virtual worlds, attitude changes and persuasion power

Very interesting discoveries in the fields of psychology and persuasion: ELECTABLE LIKE ME: The power ofdigital imaging raises the specter of manipulation. When photos ofundecided voters were partially morphed into those of candidates, thevoters would prefer a candidate with whom they’d been melded, but couldnot detect that the photo contained their own face. : STANFORD [...]

How not to handle a layoff: the Tesla case

Good and timely PR advice: How NOT to handle a layoff, via Tesla « FoundRead In an unfortunate lapse of good judgment, Tesla’s spokesperson Darryl Siry told VentureBeat there was no reason to worry and added, rather defensively, it seems: “We’re letting go of people who are either not the best on the team, or [...]

Good “comments” link

Instead of “comments” at the end of a blog post, I found this, which looks far more persuasive: Welcome to the Reader Forum Please feel free to express your opinions and share your ideas by adding a comment to this article.