Latest android tests, Japan 2010
Reputation management is as important as a dynamic social media strategy
If you work hard and spend millions a year obtaining new visitors to your website, should you not also take the same care in managing the reputation of your brand through other people’s comments online?
Hotels Seek Quicker Redress on TripAdvisor Reviews - NYTimes.com
“The world of the Internet and particularly social media has pretty much outstripped ethical guidelines, and some legal ones as well,”
Google Boost: a push to simplify ad-buying at a local level
Google Launches Boost, Easy Local Advertising With Artificial Intelligence - NYTimes.com
Boost appears aimed at turning Google advertising for local businesses from a complex art often hired-out to specialist consultants into a turn-key technology with far less friction than non-technical business owners experience today.
Book piracy is “about to arrive on a massive scale”
Your time is up, publishers. Book piracy is about to arrive on a massive scale – Telegraph Blogs
a conservative estimate this month suggests there are 1.5-3 million people looking for pirated eBooks every day
Music business in great health… less so for record companies
It is a bit late to try to charge people for downloading music. Revenue will have to come from other potential sources.
What’s working in music: Having a ball | The Economist
(IFPI, an international trade group, reckons that 19 out of every 20 tracks downloaded are illegal) that it ought to be possible to make serious money from persuading people to make the switch.
MovieReshape: Tracking and Reshaping of Humans in Videos
Robots already “protecting” borders and military facilities
How long before they carry a live gun? How long before the operation of that gun is also automated? Who is responsible in case of errors? The military? The programmers? The politicians? No one? How long before they are used by the police too for crowd “dispersal”? How long before they are used against “homeland terrorists”? Who defines who are the terrorists? In an era of widespread data hacking, photo and video manipulation, how difficult would it be to implicate somebody in something they did not do?
Eventually all companies will fail
A good strategy is once your current product becomes successful, start to think and build the next product which is the killer product of your current one.
Every living organism contains within itself the seeds of its own destruction, so do companies. It happened to Microsoft and will happen to Google next, once the PR tide turns against it.
At one point companies become too big, too successful…”evil’. From a psychological standpoint, humans like a winner…but only for a limited time. Once the winner is in place for too long, it is human nature to join the ranks of the winner’s enemies. Human beings resent to feel like losers for too long.
A good way to avoid this at the corporate level is to split your business into smaller, independent units under a totally different brand. Even better if they seem to compete with the market leader, which can be owned by yourself, the market leader, behind the scenes.
Robot archer
Electronics meets offline media on advertising shop displays
Japanese billboard recognises age and gender
a young woman stepping in front of the display was instantly shown an ad designated for young, female viewers: a picture of some pasta. The software will also be able to track your distance from the display and the amount of time you’ve spent gawping at the screen to tailor different adverts.
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About Javier Marti
As an Independent Strategy Consultant, speaker and founder of HypnoticSales.co.uk and SunshineHypnosis.co.uk, Javier is dedicated to help organizations, small businesses and individuals to optimize systems, increase profits and make better choices in business and in life. He is the author of the book "Mobile, Domains & The Future"
Javier also shares his knowledge and experience through information-packed and entertaining presentations in English and Spanish.
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